My Alma Mater - U.S.C. Finds Itself Once Again Facing Scandal
From NY Times
LOS ANGELES — On the palm-tree-lined campus of the University of Southern California this week, a tour guide proudly pointed out to prospective students the university’s six Heisman football trophies and award-winning faculty, testaments to the stellar reputation the school has fought hard to build.
Yet only a day earlier, U.S.C. had emerged at the epicenter of an unfolding college admissions scandal involving federal charges of bribery, cheating and parents who were willing to pay thousands of dollars to get their underperforming children into some of the nation’s top universities.
Of the nearly three dozen parents named in court documents unveiled this week, more than half are accused of bribing their way into the elite private campus in the heart of Los Angeles. Four U.S.C. athletics officials are charged with taking bribes, more than the number named at any other school. Donna Heinel, one of the university’s top athletics administrators, helped get more than two dozen students admitted as athletes, federal prosecutors charged, though none of them were qualified to play competitive sports.
Reeling from what was only the latest scandal to unfold over the past two years, campus officials insisted this week that U.S.C. was a victim in the bribery and cheating case and vowed to reject any applicants involved in fraudulent admissions.
“This will not set us back in any way,” Wanda Austin, the interim president, said in an interview. “We have parents who set a horrible example, and employees who clearly acted in a way that showed they need to be fired.”
The campus today is far different from the one students encountered decades ago when the school was better known as a home for the children of Los Angeles’s wealthy elite, snidely referred to as the “University of Spoiled Children.” In the 1990s, the university began an extensive overhaul, building on its reputation as an athletic powerhouse and ranking academically among the nation’s top-tier schools.
It recruited star faculty, including six Nobel laureates, and raised standards for admission, admitting last year only 13 percent of those who applied. The campus also made a major investment in its athletic programs, winning national football championships, while also drawing top athletes to play tennis, water polo, volleyball and track.
But a series of corruption scandals has torn through the university, threatening those years of image building.
In 2017, the medical school dean was fired over accusations of drug use and prostitution, and his successor resigned after allegations of sexual harassment. After yet another scandal emerged in 2018, involving a campus gynecologist accused of sexual misconduct, the university’s president, C.L. Max Nikias, was forced to step down. Then at the end of last year, the dean of the business school was ousted over the mishandling of workplace misconduct claims.
How the university built itself up only to be undermined by such profound internal turmoil has left students, parents, faculty and the vast Trojan alumni network wondering whether the university can manage to maintain its stature. It has also prompted many to begin asking: Has the push to raise money to boost the school’s programs gone too far? Is everything at U.S.C. for sale?
Josh Meltzer, who graduated in 2002, said he has been alarmed by the “apparently constant lack of ethical and responsible leadership” in the last several years.
According to the federal indictment, Jane Buckingham, a Beverly Hills marketing executive, discussed how to get her son into U.S.C. with William Singer, the admissions counselor who has pleaded guilty in the scandal.CreditRandy Shropshire/Getty Images for Girlboss, Inc.
“U.S.C. prides itself on creating this massive Trojan family and alumni are constantly asked to support the university with donations, but it’s hard to imagine doing that right now,” Mr. Meltzer said. “When I was a freshman I looked around at our class and was proud it certainly wasn’t all rich kids — we were coming from a lot of diverse backgrounds and had done really well in high school.”
Ms. Austin has vowed to have more accountability and transparency and said that the school would reject any current applicants who are connected to the bribery scheme. She and others at the campus have expressed shock at the brazen willingness of parents, as described in the charging documents, to subvert the admissions system.
In one conversation referred to in the indictment and captured by a wiretap, a Beverly Hills marketing executive, Jane Buckingham, discussed how to get her son into U.S.C. with William Singer, the admissions counselor who has pleaded guilty to organizing the bribery and cheating scheme. She admitted that it was a reach.
“I need you to get him into U.S.C., and then I need you to cure cancer and [make peace] in the Middle East,” Ms. Buckingham said.
Mr. Carroll, who was hired in 2000, built a juggernaut, winning 45 of 46 games at one point with teams that were as entertaining as they were dominating, routinely packing the cavernous Los Angeles Memorial Coliseum.
As the building boom in and around campus took root, investment continued in athletics, which, thanks to football’s rejuvenation, had seen revenues double to $76 million over an eight-year period. A long-awaited basketball arena, a state-of-the-art tennis stadium and a glistening new administration building were built, fortifying programs like water polo, tennis and track and field, which continued to chase national championships and produce a steady stream of Olympians.
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