How much is shoddy, pro-Israel journalism worth? Ask Bari Weiss.

 

As her Free Press is poised to seal a $200 million deal with the mainstream news giant CBS, let us reflect on why

Branko Marcetic

Branko Marcetic

Branko Marcetic is a staff writer with Jacobin magazine and the author of Yesterday's Man: the Case Against Joe Biden. His work has appeared in the Washington Post, the Guardian, In These Times, and others.

A thought experiment: would anyone who referred to the killing of 50 Jewish people, many of them “entirely innocent non-combatants, including children,” as “one of the unavoidable burdens of political power, of Palestinian liberation’s dream turned into the reality of self-determination,” ever be hired by a major television news network?

Would their news outlet ever be potentially offered more than $200 million to merge with that major news network?

Of course not, and for good reason. Yet that’s exactly what’s happening, only with one small but major difference: the writer and her news outlet responsible for this statement, Bari Weiss and The Free Press, were not talking about Hamas’ murder of Israelis, but rather about Israel’s killing of 50 Palestinians — “Zionism’s dream turned into the reality of self-determination,” as Weiss described it in 2021.

Weiss is currently in talks to sell The Free Press to CBS News for between $200-$250 million, after reportedly winning over its new owner, David Ellison, “by taking a pro-Israel stance,” according to the Financial Times. Ellison “wants to position The Free Press alongside CBS News,” the paper reported, while another source told the New York Times that Ellison is weighing up giving Weiss “an influential role in shaping the editorial sensibilities of CBS News.”

If so, it would be a major new development in a pervasive double standard we’ve seen in the past nearly two years. Weiss and her outlet have engaged in rhetoric and professional behavior that would ordinarily never pass muster in a newsroom — but are considered acceptable because they are in support of Israel’s war against Palestinians.

For one, The Free Press has repeatedly spread misinformation. In May 2024, the outlet charged that the UN had “admit[ted]” the civilian death toll was 50 percent lower than what was being claimed, a quickly debunked and borderline willful misreading of a UN document, a misreading that the UN secretary-general’s office swiftly came forward to correct (a fact left out of The Free Press’ piece).

One year later, The Free Press declared the idea that Israel was engineering a man-made famine that was underway in Gaza a “myth,” even as Israel was in its third month of blocking all food, fuel, and medicine into the territory and at least 57 civilians had already starved to death, most of them children. As recently as this past Sunday, another Free Press article argued that “there isn’t mass starvation as claimed by pro-Hamas propaganda,” which flies in the face of not just basic reality, but testimony from doctors, major news organizations with journalists on the ground, and even the conclusion of President Donald Trump, a supporter of the war.

Just this past June, The Free Press charged simultaneously that there had both been no massacre of Palestinian aid seekers, and that, if there was, Hamas may have been responsible. Of course, since then, not only have Israeli soldiers admitted to shooting aid-seekers but U.S. contractors are coming forward to back up their gruesome stories. These accounts are becoming a near-daily occurrence, with over 1,000 Gazans killed at or close to aid distribution sites in the past two months.

In late May, The Free Press even published a puff piece on the group running these virtual slaughterhouses, the Gaza Humanitarian Foundation (GHF), painting it as an unsung success story, despite ample controversy at the time over its reliance on mercenaries and lack of independence. Two months of bloodshed later, condemnation and calls for GHF’s dismantling are widespread, with one former GHF staffer — a retired U.S. special forces officer — saying he had never witnessed such brutality and indiscriminate violence against “an unarmed, starving population” as at GHF’s distribution centers.

All of these pieces are still up, uncorrected on The Free Press website. And this is by no means an exhaustive list.

When it’s not spreading outright misinformation, The Free Press engages in more insidious propaganda. For instance, it has, depending on the public relations needs of the moment, shifted between ignoring, indignantly denying, and justifying Israel’s attacks on Gaza’s hospitals.

When a blast in the war’s first month that killed hundreds at al-Ahli Hospital ignited global outrage, The Free Press jumped on evidence that it may have been an errant Hamas rocket to charge again and again and again, even as recently as two days ago, that the media were rampantly defaming Israel through fake news of crimes it had never committed.

Since then, The Free Press has simply ignored the Israeli attacks on hospitals, often openly done and fully admitted to by the IDF, that have left 94 percent of hospitals in Gaza damaged or destroyed, including just this year attacking al-Ahli at least twice. In fact, both the outlet and Weiss personally pivoted quickly from denying Israel would do such a terrible thing to actively justifying its targeting of hospitals.

Of course, the vast majority of Israel’s war crimes in Gaza are simply never discussed by the outlet. The same goes for Palestinian suffering more generally and the massive and ever-mounting Palestinian death toll, which a group of experts last year concluded is likely undercounted by hundreds of thousands. Typically, the only time these topics are discussed by the outlet is to deny them and to lament their negative effect on Israel.

This is hardly surprising, considering new revelations that The Free Press has serially regurgitated content pushed by the Center for Peace Communications — an organization staffed by figures from pro-Israel think tanks and funded by money from pro-Israel donors.

Another largely absent topic: antisemitism, which is a charge The Free Press exclusively reserves for antiwar protesters, college campuses, teachers unions, Peter Beinart, Ireland, and anyone else who expresses pro-Palestinian sentiment, while it dutifully ignores accusations of antisemitism among Trump appointees and nominees and allies who also happen to be supporters of Israel’s war.

That brings us to the conduct of Weiss herself. She has a personal history of both playing fast and loose with the truth and what can only be described as a high degree of tolerance for anti-Arab and Islamophobic bigotry.

Weiss first rose to prominence due to her efforts to get Muslim and Arab professors at Columbia University fired by accusing them of racism, only for the resulting investigation to find “no evidence of any statements made by the faculty that could reasonably be construed as anti-Semitic.” She then later misleadingly claimed she had never tried to get them fired.

The supposedly rabid bigotry of ordinary Muslims is a favorite topic of Weiss, who has previously blamed rising antisemitism in Europe on the Muslim presence there, and warned that European Jews have “reason to worry” because of it. Soon after October 7, she approvingly shared a Free Press article whose central argument was that protests against Israel’s war — dishonestly characterized as hateful antisemitic rallies “celebrat[ing] mass murder in the streets” — were thanks to immigrants from Middle Eastern countries who could be either “80-year-old Armenian retirees or jihadi terrorists plotting another 9/11.” The Free Press later published an error-riddled article explicitly blaming a surge in Canadian antisemitism on Muslim immigration.

At the same time, Weiss has often promoted, often through The Free Press, her “friend” Ayaan Hirsi Ali. Hirsi Ali believes that “we are at war with Islam,” which she has called “a destructive, nihilistic cult of death,” that “there is no moderate Islam,” and that it must be “defeated” and “crush[ed],” including by closing all Muslim schools.

Ali has been a favorite of Islamphobic think tanks and neoconservative activists since the Global War on Terror. She has written that “every devout Muslim” at the very least “approved” of Al Qaeda’s 9/11 attacks and wrote a book that argued that Muslim immigration threatens the rights of Western women, partly because of Muslim men’s supposedly rapacious appetite for sexual violence.

Weiss eagerly promoted that book, spending an hour teeing Hirsi Ali up in a question and answer session to hold forth unchallenged about the dangers of ordinary Muslim men. Elsewhere, Weiss has waxed lyrical about her pride in associating with Hirsi Ali, and that she regards someone’s support for her as a “litmus test.”

If Weiss expressed or promoted any of these same views about Jewish immigrants and Judaism, she would likely be blacklisted in U.S. media, and for good reason. Instead, because they are aimed at Muslims, she is now being richly rewarded.

That a major network like CBS is seriously considering giving Weiss and The Free Press an even bigger platform and the imprimatur of mainstream legitimacy — given not just its promotion of anti-Muslim views, but its history of spreading outright, uncorrected falsehoods — is a sad reflection of the degradation of press standards.

And it seems to only be happening because a top media executive regards Weiss’ history of shoddy journalism less important than her support for Israel’s wars.